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This concept urges companies to do more than having an exchange relationship with customers, to go beyond delivering products and work for the benefit of the consumers and the society.
The societal marketing concept embodies a higher and more enlightened plane of marketing thought and practice. The concept has an emphasis on social responsibility and suggests that for a company to only focus on exchange relationship with customers might not be in order to sustain long term success.
Most companies recognize that socially responsible activities improve their image among customers, stockholders, the financial community, and other relevant publics. Ethical and socially responsible practices are simply good business, resulting not only in favorable image, but ultimately in increased sales.
The societal marketing concept: Kotler et al, The societal concept calls on marketers to balance three considerations in setting their marketing policies: Originally, most companies based their marketing decisions largely on short-run company profit.
Eventually they began to recognize the long run importance of satisfying consumer wants and the marketing concept emerged.
Societal marketing planning model: Scope This stage is the most crucial, as it is essential to focus on understanding the consumer first. This stage delivers the market research data required in order to make the correct case for change.
It involves a variety of methods, including desk-based research into local, regional, national and international work, stakeholder and customer consultation as well as workshops with the client, its partners and the target audience.
Develop During this phase we use the formative research to establish the product and message design in order to identify the most appropriate way to reach the segmented target audience and develop the message and imagery.
Following a trial with key target audiences, we deliver campaigns which connect geographically, intellectually and emotionally Throughout the campaign process, we anticipate and deal with issues and problems; track, test and analyze performance to increase the impact and identify new opportunities which we can capitalize on.
Evaluation Monitoring and evaluation is essential to inform and direct future campaigns and to provide key data in line with performance indicators.
During this phase, the team will: Clear and dedicated follow-up is essential in ensuring the short term impact of a campaign is built on to achieve medium and long-term goals. In the health sector, we work in partnership with Finnamore, the largest independent healthcare management consultancy in the UK.
This allows us to offer a unique one stop shop in terms of the specialist development, implementation and evaluation of social marketing campaigns, not to mention providing innovative and comprehensive solutions for the healthcare sector. The joint venture brings together two companies that are leaders in their respective fields: If achieving sustained change for the social good is on your agenda, we would like to think that we might be your ideal partner.To consider social media as a marketing tool a retailer must understand every aspect of it.
Social media cannot be understood without first defining Web a term that describes a new way in which end users use the World Wide Web, a place where content is continuously altered.
Band 9 essay sample People are glued to their cellphones and tablets. They are constantly updating their status on social networks and checking out the photos and videos uploaded by their virtual friends.
Social Networking Essay Topics Here's a list of Social Networking Essay topics, titles and different search term keyword ideas.
The larger the font size the more popular the keyword, this list is sorted in alphabetical order. As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and effective social media campaigns.
Nov 25, · Gbassay john sessay sierra 4ps marketing analysis essay exemple de dissertation philosophique sur la conscience phonologique university essay help ukrainian cumulative advantage critique essay. Conclusion To be fair and honest we need to mention that social media has its positive outcomes and has it drawbacks as well.
As it have been relived in this article at the end it is your choice to either use social media in a positive way and benefit from it in your social and academic life, or fall as victim of social media's negative impacts.