The mode of operation especially, soybean farming, has remained unchanged since their early ancestors. We will write a custom essay sample on E-Choupal or any similar topic specifically for you Do Not Waste HIRE WRITER That being said, ITC seems to possess a strong sense of strategic competiveness, which allowed them to identify that the soybean portion of their model, which was two-thirds of their agricultural exports, was their key to success.
ITC was able to identify and spawn their initiative through a tradition, which all-rural farmers were already dependent of, a choupal. Through the echoupal ITC is hoping to fix the current ineffective supply chain.
This would allow them to have better control over the quality of the product it sourced. It would also allow knowledge sharing between themselves and the farmers and higher quality products would lead to more competitive pricing in the international market.
To make matters worse there was the inclusion of a middleman, the CAs, and the mandis, which again reduced profit margins. Farmers lacked critical resources and knowledge, which resulted in poor qualities and practices. Some had to wait for two or three days Just to get into the crowed marketplace.
The process included the long trip to the mandi and the wait for the auction, which was excrutating due to the lack of simple amenities. The CAS would then take the crops to the ITC processing facility where it would be sold at market value and not what was paid to the farmers.
Any excess or unsold crops could not be stored. Regarding information, the Choupal was the only source of legitimate information for the farmers. It was done by word of mouth and the farmers lacked the basic concept of pricing models. Also, they had no access to weather reports, which made their planting of crops a crapshoot.
The new physical flow would allow an alternative to the mandi. But it will not completely alienate the mandi, ITC inwas still procuring about 50 percent from the farmers would go directly to sell to ITC. The trips for the farmers were the same distance as the mandis, but were well worth it due to the improved facilities.
The farmers could now be armed with knowledge regarding the costs associated with traveling in order to compare their revenue from their cost of travel. They had real time prices on the web site, which would let them determine when they wanted to sell.
Also, it allowed transparency with the farmers being able to physically see the numbers on the screen, this new initiative assisted in establishing the trustworthiness.
They also had weather reports, global crop standards, and an ffective means of communication to share and learn best practices.
They were now able to analyze market prices and global demand, which would ultimately facilitate their timing to harvest and sell their crops. Everything ranging from the computers setup at the Sanchalaks home, to providing Internet and phone connections, and kiosks at the ubs are examples of the new technological approach to the supply chain structure.
The products in the new supply chain have been greatly improved through new efficient best practices not only making it profitable but high quality.ITC E-Choupal Analysis Essay.
ITC’s eChoupal initiative deployed technologies to re-engineer the process of procurement of soya and other crops in rural India - ITC E-Choupal Analysis Essay introduction.
Instead of the conventional view of re-constructing the failures of the current system, ITC took a different approach by looking at the successes of the current system and identifying what.
Read this essay on Itc E-Choupal. Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your classes and more. Only at ph-vs.com". The ITC echoupal Initiative India’s agricultural sector in the s can be characterized as fragmented with a fragile infrastructure.
The mode of operation especially, soybean farming, has remained unchanged since their early ancestors. Along with unchanged practice, most of India’s farmers are illiterate and live in remote villages. The ITC’s e-Choupal tackles the challenges posed [ ].
The e – Choupal initiative was specifically designed to solve ITC’s supply chain problems concerning the agricultural sector of India which is featured with fragmented farms, weak infrastructure and intensive involvement of middlemen.
IT for Change Case Study e-Choupal – An Initiative of ITC IT for Change This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to elaborate a typology based on the cornerstones of participation and equity.
The ITC echoupal Initiative India’s agricultural sector in the s can be characterized as fragmented with a fragile infrastructure. The mode of operation especially, soybean farming, has remained unchanged since their early ancestors.
Along with unchanged practice, most of India’s farmers are illiterate and live in remote villages. The ITC’s e-Choupal .